Ambassador Horace G. Dawson Scholars Program

Ambassador Horace G. Dawson Scholars Program

Year

2013

Deliverables

Identity + Branding
Print / Digital
Creative Direction

Synopsis

The Ambassador Horace G. Dawson Scholars Program works to ensure college preparedness for African American males enrolled in DC Public Schools who have a desire to pursue higher education.

“I wanted to do something special... To help others achieve.”

– Ambassador Horace G. Dawson
The Ambassador Horace G. Dawson Scholars Program called for a brand that mirrored the institutions the students were preparing for, with a clear and masculine feel that would work across the various mediums used to promote the program. Discussions with leadership prompted us to focus not only on scholarship, but worldliness and the openness that students are exposed to through higher education.